Women In Business. Living the American Dream. Friday March 31 2017. Featuring Shark Tank Star, Kim Nelson

What makes this event

The Annual Women in Business Conference is focused on the advancement of local women in corporate leadership and entrepreneurship. Over the years, this initiative has been very well attended by business, civic and community leaders. The purpose of this important initiative is based on several strategic objectives: To drive business performance and create a competitive advantage for local women in our corporate environment, to encourage, promote and nurture the entrepreneurial spirit within our local female business community and to transform local business women into outstanding leaders who can contribute more broadly to their firm’s ongoing success.


  • 7:00 a.m.  – Registration, Continental Breakfast & Networking
  • 7:45 am.  – Welcome – Mistress of Ceremonies, Estela Casas
  • 8:00 a.m. – Major General Heidi V. Brown, Director of Global Operations, U.S. Strategic Command
  • 9:00 a.m. – “What it takes to be a Small Business Owner”
  • 10:00 a.m. – Vendor and Attendee Networking
  • 11:00 a.m. – Networking with the Vendors
  • 11:30 a.m. – Luncheon and TEDWomen
  • 12:15 p.m. – Keynote Speaker Kim Nelson
  • 1:00 p.m. – Biz Tank Contest
  • 1:45 p.m. – “Stronger Women – Stronger World” – Aliana Apodaca
  • 2:45 p.m. – Power Circle featuring Female Business Leaders and Mentors
  • 4:00 p.m. – Happy Hour
  • 5:30 p.m. – Closing



  • Kim Nelson
    Kim Nelson Business Woman

    Kim Nelson became America’s hottest entrepreneur and small business success story when appearing on Shark Tank. Nelson continues to live the American dream as the owner of her own multimillion dollar business. 

  • Heidi Brown
    Heidi Brown Director of Global Operations, U.S. Strategic Command

    Major General Heidi V. Brown, Director of Global Operations at Offutt Air Force Base Nebraska, has broken barrier after barrier throughout her almost 4-decade long career serving in the United States Army.

  • Aliana Apodaca
    Aliana Apodaca Motivational Speaker

    Aliana Apodaca, business owner and advocate for women, is the founder of the Women’s Leadership Institute. Aliana has been featured in several publications including, Hispanic Magazine, LatinaStyle Magazine, and Mirabella Magazine. 

  • Biz Tank
    Biz Tank Business Contest

    Provides aspiring small business owners the unique opportunity to present their company to a room full of their peers, mentors, advisors and potential investors while learning valuable insight from successful business owners who have discovered their key to success.

  • Power Circle
    Power Circle 12 Powerful Women

    Each recognized and respected for their exceptional accomplishments in the business sphere, from national accolades to local community involvement, the Power Circle features El Paso’s most successful and diverse women.

  • Entrepreneurial Panel
    Entrepreneurial Panel Local and National Experts

    Join us for an interactive panel of successful small business owners who will focus on understanding your needs. Each attendee will have an opportunity to have their questions answered.


Registration Options


Individual Ticket


Wyndham El Paso Airport
2027 Airway Boulevard

Thank you to our
Title Sponsor

Wells Fargo


25th Anniversary Positive Directions CO.
EP Fitness
U.S. Customs and Border Protection

Contact us for sponsorship opportunities